When Oleksandr Usyk overcame Anthony Joshua in their World Heavyweight Championship contest last weekend, he was not the only winner. Usyk entered the London ring win with a recently signed sponsorship deal with Parimatch tucked under his belt, and the iGaming and sports betting operator must have been delighted with both the timing and the result. And the deal with Usyk is more than a straightforward sponsorship agreement, the new World Champion is also Parimatch’s Responsible Gambling Project Ambassador, adding even more value to the partnership.
