Last month saw sports betting provider Parimatch launch an online horse race betting service in India. Horse racing is a 200-year-old sport in India, initially adopted by the royal family and has made its way into modern Indian culture, with more and more people getting involved in both horse racing and greyhound betting. It is this growth that inspired Parimatch to introduce it to the online audience and tech-savvy bettors. The Parimatch system uses decimal odds due to their accurate reflection of betting in real time and features markets such as win bets, place bets, show bets, exotic bets, horizontal and vertical wagers. Educating bettors is also important, as Parimatch believes in keeping the process as transparent and clear to the audience as possible.