Pariplay has signed an agreement to integrate EQL Games as a Fusion partner, with the supplier’s instant win titles set to go live on the platform for lottery-focused operators across North America.
Based in Louisville, Kentucky, EQL is a leading iLottery provider, delivering a wide variety of localised instant win content to players. This deal will see a range of its titles integrated into the growing Fusion platform, enhancing the reach of EQL Games.
Pariplay is a unique aggregator in North America, with a bespoke portfolio of games specifically created for iLottery operators. The addition of EQL content further boosts this range of iLottery content. Pariplay’s technology enables it to customise existing games for local markets, while empowering studios to create exclusive, personalised games on demand.
Pariplay has already established successful partnerships with the West Virginia Lottery, Ontario’s AGCO, Alberta’s AGLC and Atlantic Lottery (ALC) in Atlantic Canada, as part of its wider North American growth strategy.
Shivan Patel, VP North America at Pariplay, says: “We have made great progress in recent years in delivering our Fusion platform to regulated online lottery operators across North America.
“We are always seeking to enhance our portfolio of games with fresh, high-quality content. EQL Games fits the bill perfectly with its compelling collection of iLottery instant win products that we are sure will be a hit with players.”
Brad Cummings, CEO at EQL Games, adds: “Our goal is to deliver lottery content that is novel, engaging and profitable for lottery operators while making it available to as wide an audience as possible.
“Pariplay’s market reach is considerable, and it is a fantastic moment for us to have reached an aggregation deal which will help to significantly further our standing in the thriving iLottery market.”
Pariplay’s Fusion offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive range of back-office conversion and retention tools that enhance player value.
