Leading aggregator and content provider, Pariplay, is launching content with US-facing operator DraftKings in New Jersey, as it continues to make its mark in the burgeoning North American markets.
Tsachi Maimon, President of Pariplay’s owner, NeoGames, says: “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature.
“Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
NeoGames’ in-house casino games studio, Wizard Games, will supply content to DraftKings customers in the Garden State, including the hugely popular Spirit of Mustang and other successful localised titles for the US market.
DraftKings also has access to a wide selection of top performing third-party games, including content exclusively available through Pariplay.
Initially launching in New Jersey, Pariplay expects to also take its content live with DraftKings in Michigan and West Virginia, with a longer-term view to bring its portfolio to additional jurisdictions, pending agreement, licensure and regulatory approval.
