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ParlayBay celebrates inaugural real money product rollout

ParlayBay celebrates inaugural real money product rollout

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Provider of innovative sports betting titles, ParlayBay, has reinforced its product offering by going live with real-money games for the first time in the company’s history.

A milestone feat for the company, the addition of real-money gaming comes after two years of extensive research and development allowing the provider to fine-tune its historical launch.

Its recently announced partner, 7bet, will be the first operator to incorporate and offer ParlayBay’s breakthrough advancement, enhancing the collaboration and giving players in Lithuania an exciting opportunity.

Now sports-betting enthusiasts will be able to enjoy ParlayBay’s pioneering content in a new way. With the aim of elevating the sports-betting industry, ParlayBay titles offer a smooth and eye-catching UI/UX-focused design, developed from the ground up to offer a truly user-first experience.

To enrich its offering, the company is set to introduce ParlayPowers in 2023, a unique set of promotion tools to drive player acquisition and retention, including feature free bets, early bird bonuses and cash drops.

ParlayBay says that its advanced product offering has introduced a new iGaming vertical, with the latest addition of real-money gaming, further improving the provider’s ground-breaking content.

CEO, Patrick Nordwall, says: “This is a landmark achievement for us, as this is the first time in our short history that we are able to implement real-money gaming to our thrilling titles. The latest announcement represents our rapid growth as a company, and we are delighted to be in a position to give our partners and fans an improved product offering.”

Justinas Slaizas, CEO at 7bet, adds: “One of the key factors that makes us one of the fastest growing operators in the market has been the constant innovation we provide players. With this in mind, ParlayBay is the perfect partner for us, and we are excited to be the first operator going live with the company’s unique product.”

Ignas Jurgelevicius, Head of Sportsbook at 7bet, concludes: “In the light of live betting being the leading choice amongst customers, ParlayBay offers an exciting in-play betting experience, and we are extremely happy to present this to 7bet customers.”