Leading payments platform specialist, Paysafe, has further strengthened its position in the North American iGaming payments and affiliate marketing sectors with its entry into the newly regulated digital sports betting market in the State of New York.
2021 saw robust growth across the US and Canada for Paysafe, as widespread deregulation combined with its established presence, and a significant upgrade of its Skrill USA wallet for iGaming, to deliver excellent results. Last year, the company, which has more than 20 years of experience supporting North American and global gaming operators, either went live or secured licenses to process digital gaming deposits and payments in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia and Wyoming, taking the total number of States benefitting from Playsafe’s payments and affiliate support of gaming brands to 18.
And now, Paysafe is processing online deposits and payouts for New York players with mobile sports betting brands in the market, and Income Access, Paysafe’s marketing technology and services provider, is also already powering the New York-focused affiliate programs of several brands.
In Canada, Paysafe launched its partnership with PlayAlberta.ca following the 2020 launch of the province’s only regulated online gambling website. Together with longstanding partnerships with Atlantic Lottery Corporation, BCLC, Loto-Quebec and Ontario Lottery & Gaming mean that Paysafe remains the leader in Canadian iGaming payments.
Paysafe has also recently appointed Zak Cutler new CEO of North America iGaming. Previously with DraftKings and Jackpocket, Cutler now heads the new North America iGaming division and was instrumental in guiding the New York launch. Commenting on the new division’s ambitious operator-first growth strategy, Zak Cutler said: “Payments and affiliate marketing play essential roles in customer conversion and the growth of iGaming brands and the wider market. We are proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York, a pivotal market that will hopefully galvanize broader US state and Canadian provincial regulation.”
