Specialised payments platform, Paysafe, today announced a new partnership with Bally’s Corporation, as the global casino and entertainment operator continues to expand its online sports betting and iGaming offerings.
Paysafe has launched the partnership by streamlining player deposits for both the new Bally Bet online sportsbook for Arizona and the BallyCasino.com brand for New Jersey. Through integration with Paysafe’s payment gateway, the Bally Bet in Arizona will allow players to easily deposit funds using their debit or credit card, before wagering on a comprehensive range of sports markets.
At the same time, Bally’s in New Jersey has gone live with the Paysafe payment gateway. Players at both Bally’s Atlantic City Casino Resort and BallyCasino.com can now make fast and secure deposits using either debit or credit cards.
The next phase of this exciting partnership is expected to see Bally’s upgrading to enable access to Paysafe’s alternative payment methods such as the Skrill USA digital wallet and Paysafecash and paysafecard eCash solutions.
Zak Cutler, CEO of North America iGaming at Paysafe, said: “The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership. In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports betting and iCasino brands, as we extend the partnership into other states over the longer term.”
Adi Dhandhania, COO of North America for Bally’s Interactive, commented: “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
