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Paysafe releases iGaming global consumer study

Paysafe releases iGaming global consumer study

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Entitled All the Ways Players Pay, the latest Paysafe study surveyed 3,000 sports bettors in the US states of Massachusetts, Michigan, New Jersey, New York, Ohio and Pennsylvania, the Canadian province of Ontario, the UK, France, Germany and Italy, bringing major takeaways about the pivotal role of payments when bettors experience online sportsbooks.

Overall, the data supports the importance of diversifying payment options, including digital wallets, appetite for APMs (alternative payment methods) or LPMs (local payment methods) and crypto payments.

Key highlights of the study include: 78% of respondents stating that payment experience is an important factor when deciding to continue to wager with a specific online sportsbook, 38% expressing a preference for debit card payments, very closely followed by 37% preferring digital wallets, which are the preferred choice of VIP players (45%) wagering 5-7 times weekly.

Interest in eCash still remains niche but significant, with 13% preferring online cash. This trends higher in countries with an enduring cash culture like Germany (16%) and the US (16%).

Local payment methods (LPMs) available only in single country are a preference of 13%, trending higher in the US (17%) and Ontario (17%), where LPM brands are well established.

This latest Paysafe Report can be found HERE