PENN Entertainment subsidiary PENN Sports Interactive has entered into a long-term, multi-faceted partnership with Quail Hollow Club and the Wells Fargo Championship ahead of the launch of regulated online sports wagering in North Carolina.
Under the agreement with Quail Hollow, PENN secures market access for its online sports wagering platform ESPN BET in North Carolina, subject to regulatory approvals.
ESPN BET will also become the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event held at Quail Hollow Club in Charlotte, NC.
“Along with market access, we are excited to sponsor the Wells Fargo Championship and look forward to working together with our new partners to create unique fan activations.”
Johnny Harris, President, Quail Hollow Club, adds: “We welcome the upcoming launch of regulated online sports wagering in North Carolina and are extremely pleased to partner with a leading gaming and entertainment operator in PENN Entertainment.
“PENN’s compelling online sports betting brand ESPN BET, cutting-edge technology and extensive operational expertise make them an ideal long-term partner for this industry.”