Global tier-1 betting and gaming brand Pinnacle has gone live with a new, advanced casino offering powered by CasinoEngine, EveryMatrix’s leading productivity platform.
The second phase of this partnership will see the integration of BonusEngine and JackpotEngine technology, to further boost growth with bonusing and gamification tools proven to increase reactivation, acquisition and retention.
CasinoEngine will aim to expand the Pinnacle casino offering into a world-class, digital entertainment experience, with access to an ever-growing portfolio of more than 31,500 best performing games.
Pinnacle will integrate JackpotEngine to further fuel its casino through flexible and configurable jackpot customisation, adding new user experience layers to its content, plus a variety of industry-leading player reward and bonus management features.
Pinnacle is one of the world’s best-known betting and gaming brands, pioneering advanced sports betting models, becoming the first operator to launch esports betting and consistently focusing on offering the best odds and high betting limits.
For the full year 2023 EveryMatrix produced record GGR for operator partners, with the casino business unit generating €1.9bn, up 83% year-on-year. And Q2 2024 GGR for casino customers produced an 11th consecutive record quarterly performance of €658m, up 53% YoY.
Stian Enger Pettersen, CEO Casino, EveryMatrix, says: “To partner with a brand as well-known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
“The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we are delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”
Nicole Kalcheva, Head of Casino, Pinnacle, adds: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
