Play’n GO has announced the launch of Play’n GO Music, a new division showcasing the Swedish gaming giant’s soundtracks from their industry-leading games and producing new music under the Play’n GO Music banner.
In an industry first, artists around the world will collaborate with Play’n GO Music to produce new versions of in-game music to be published across streaming platforms.
Play’n GO Music will first feature music from Gargantoonz, the blockbuster new release from the popular Reactoonz series. In time, independent artists will release re-imagined versions of the original soundtrack.
Ebba Arnred, CMO & co-founder of Play’n GO, says: “We see Play’n GO as a premier entertainment provider and the launch of Play’n GO Music is a fantastic step forward to realising that vision.
“Play’n GO Music will allow us to explore the world of creative collaboration. Our characters, such as Garga or Rich Wilde, will now have room to further grow and develop their stories and to reach new audiences.
“This will be a place to celebrate the fantastic music from our games that we work so hard to make the best in the industry and I cannot wait to see how Play’n GO Music grows. This is just the beginning.”
Play’n GO is known for having the best audio in the industry and the company’s recently launched Hugo Legacy title saw an orchestral score written in-house recorded live with the Czech Symphony Orchestra.