As a leading B2B service provider in iGaming, Slotegrator is always at the forefront of the latest technological, regulatory and market developments, recently hosting Maryna Tkachenko, Account Manager at Playson, who gave exclusive insights into sustainable growth, shifts in player behaviour, retention and the future of the sector.
Since its founding in 2012, Playson has gained an excellent reputation. Today, their games are featured on over 10,000 websites worldwide. Tkachenko highlights that the cornerstones of business success are consistent new releases, data-driven decisions, market expansion and long-term partnerships.
A key takeaway from the conversation is the balance between new technologies and well-known ideas. For instance, multi-level bonuses, mission-style gameplay and progression mechanics are becoming increasingly prevalent in a highly competitive market.
Although new features like Playson’s Flexible Promo Free Spins reflect market changes and the need for smarter personalisation, retention still largely depends on conventional promotional tools such as races, tournaments, random cash gifts and other bonuses.
The interview also delves into the topic of how emerging technologies are transforming the industry. Maryna shares her vision of AI and blockchain in the iGaming industry, covers what new and classic promo tools remain popular, and explains that success does not rely on technology alone, saying: “Technologies will reshape parts of the industry, but strong product fundamentals, engaging gameplay and trust will always remain the foundation.”
Slotegrator constantly expands its APIgrator portfolio with new gaming content developers and emphasizes the importance of long-term trustful relationships with partners.
Olga Ivanchik, COO of Slotegrator, says: “It is the foundation of sustainable growth; we value our partners and cherish our good relationships. In the end of the day trust means reputation.”
To learn more about how Playson plans to expand its portfolio and why steady growth in the ever-evolving iGaming landscape requires striking a balance between traditional engagement tools and innovation, read the full interview with Maryna Tkachenko HERE
