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Pragmatic creates dedicated live casino game show for 1xBet

Pragmatic creates dedicated live casino game show for 1xBet

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Pragmatic Play is expanding its partnership with 1xBet to deliver a bespoke live casino game show, Wheel of Luck.

The customised version for 1xBet is based on Pragmatic’s popular Mega Wheel game show, adding to the operator’s existing collection of games from the supplier, with 1xBet among the first brands to take the provider’s suite of live casino content in addition to its entire portfolio of slots, bingo and scratch cards.

The bespoke product is the latest example of customisation to be delivered by Pragmatic Play, alongside its offering of dedicated studios, customisable tables and unique branded gaming experiences that elevate live casino for operators looking for tailored solutions to engage players worldwide.

Irina Cornides, COO at Pragmatic Play, says: “We continue to achieve great things with 1xBet since they became one of our first partners to launch Pragmatic Play’s full suite of live casino content.

Wheel of Luck is an exciting new game show crafted specially for the brand. Our collaboration with the 1xBet team allowed us to adapt our beloved Mega Wheel format to deliver a one-of-a-kind version that ensures their players get a seamless gaming experience that is integrated with their branding.”

Maria G at 1xBet adds: “Pragmatic Play has delivered exceptional, player-favourite live dealer products for us since we first took its live casino portfolio four years ago, and this will only be strengthened with our very own bespoke game.

“We are thrilled with the final product and look forward to further growing our live games customer base with this engaging new release.”