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Pragmatic Play expands in Buenos Aires

Pragmatic Play expands in Buenos Aires


Leading content provider Pragmatic Play has announced an agreement with Latin American iGaming and land-based operator BPlay that will see its slots and table games feature in Buenos Aires and expand its footprint across the region and across Argentina.

Following approval by Loteria de la Ciudad de Buenos Aires (LOTBA), the regulatory board for Buenos Aires City, BPlay will now offer some of the most popular Pragmatic Play game titles, including Congo Cash and Madame Destiny.

“It’s essential to partner with the leading operators in any jurisdiction we move into and BPlay fits that bill. Our slots and table games will enhance its already strong proposition and we are looking forward to seeing how their players react to our titles,” said Pragmatic Play’s VP Latin America, Victor Arias.

“In line with our growth strategy, we strive to ensure we deliver the best content from the industry’s leading developers to maintain our position at the fore of the market. Pragmatic Play’s range of slots and table games are an integral part in achieving that goal,” added Sebastian Puente of BPLay.

Outside Latin America, Pragmatic Play continues to strengthen its presence in Africa and Europe by entering into strategic partnership deals with local gaming operators. In November, a content deal was signed with Kenyan operator Odibets to add signature slots, including Sweet Bonanza, Day of Dead, John Hunter, Wolf Gold, Gates of Olympus and others, as well as live dealer games. And in September, it strengthened its European presence by extending its existing deal with Italian operator PlanetPlay365 to include the Pragmatic Play Live Casino offering.