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Prean Naidu joins SIS

Prean Naidu joins SIS

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Leading supplier of 24/7 live betting services, SIS (Sports Information Services), has appointed Prean Naidu as Commercial Manager UK & Europe, to further accelerate its international growth.

Belgium-based Naidu has a wealth of experience within horse racing and joins SIS from totalisator operator and racing content provider 4Racing, where he was International Partner Relations Consultant. He previously held senior roles at South African fixed odds operator Topbet and also Phumelela Gaming & Leisure, South Africa’s biggest racetrack owner.

Naidu joins SIS at a time when the company is enhancing its profile across international markets through a comprehensive and diverse offering that includes horse and greyhound racing and trading, esports and numbers content.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said: “With the recent launch of our CS:GO competitive gaming product, our round-the-clock betting events portfolio has never been as strong. With that in mind, this is the ideal time to enhance our commercial team by bringing in expertise that can help us further broaden our international footprint with our wide product offer. Prean has a wealth of knowledge gained from many years spent within the racing industry and we are delighted to have him on board.”

Prean Naidu added: “The breadth of 24/7 products that SIS is now able to offer its international operator partners means that our 24/7 content offering is one of the strongest in the industry and as such, it is an exciting time to be joining the company.

“Whilst the market-leading live racing offering has a strong heritage, the new-look numbers and competitive gaming products provide an increased 24/7 live content offer to operators and bettors alike all over the world. I look forward to forging new commercial partnerships, for the mutual benefit of all stakeholders.”