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PressEnter names Hampus Eriksson as Deputy CEO

PressEnter names Hampus Eriksson as Deputy CEO

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PressEnter Group, operator of online gambling brands such as XLBet, Nitro Casino, Ultra Casino, 21.com and JustSpin, has named Hampus Eriksson as Deputy CEO.

This internal promotion will see Eriksson continue in his existing position as CPO at PressEnter Group, where he has spent two years rebuilding the company’s product capabilities and processes.

He was responsible for launching PressEnter’s first sports betting brand, XLBet, and entering regulated markets including Ontario and Romania. Other milestones include investing heavily in technical enablers to drive the business and completing a full cloud migration.

PressEnter Group went through an MBO in November 2022, resulting in a change of strategy and the laying down of foundations that would ensure the long-term success of the business. As Deputy CEO, Eriksson will now have a wider remit, taking on the responsibility for the operations required to deliver these strategies and goals, and ensuring they are fully executed throughout 2024 and beyond.

Lahcene Merzoug, CEO of PressEnter Group, says: “Hampus has achieved great things since joining PressEnter Group and this promotion is a reward for his hard work.

“I have worked with Hampus for more than 10 years. He is a highly experienced executive and product specialist and knows exactly how to run a business that is as effective as it is efficient. Through his bold leadership and natural talent, I am confident that we will continue to progress at pace over the months ahead.”

Hampus Eriksson adds: “Following the MBO, the company is in a much stronger position with the foundations in place to deploy smart, effective strategies for growth.

“We are combining this with an incredibly talented team, and a skilled, ambitious C-Suite to ensure that we not only meet but exceed our goals.”