Range Media Partners, a talent representation company launched by former top agents last year, wants to enter the betting and gaming arena. The company is forming a joint venture with digital platform, Game Play Network (GPN). GPN enables US citizens to bet on casino-style games and sports-centric content like fantasy drafts. The aim is to create talent-driven content and licensing opportunities for the Range brand and celebrity clients who include the likes of Bradley Cooper and Tom Hardy.
“This announcement unites Range’s world class talent and brand expertise with GPN’s unparalleled technology and market access,” said Peter Micelli, CEO and co-founder of Range. “As partners, we are distinctly situated to shape the future in social gaming entertainment.”
Jack Whigham, another founding partner at Range, added: “The GPN team is second to none. We couldn’t be more pleased to partner with them in one of the fastest growing segments of entertainment. Fusing our talent and their patented technology creates exciting opportunities to connect with a broad audience.”
David Marshall, CEO of Game Play Network, also highlighted the combined power of his platform’s gambling revenue and the Range roster, calling it a “game changer,” and adding that “individual talent connecting directly with consumers is quickly surpassing traditional means of media distribution. Our vision to introduce games with real money gambling features, connected and super-charged by top talent, seems like a natural and exciting extension.”