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RAW boosts commercial team with Alexander Lapinniemi

RAW boosts commercial team with Alexander Lapinniemi

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RAW iGaming has revved up its commercial team with the appointment of Alexander Lapinniemi as Director of Account Management.

Alexander, who has the best part of a decade of experience in commercial and account management roles with top-tier game providers including Play’n GO and Yggdrasil, was hand-picked due to his unrivalled experience and passion for gaming. He has been tasked with building an experienced team to manage RAW’s existing customers, which include tier-one brands, as well as using his extensive network of contacts to drive awareness of RAW and its portfolio of games.

Tom Wood, Founder & CEO of RAW iGaming, says: “Alexander is a highly valuable asset to any business, and we are thrilled to welcome him to RAW and for us to leverage his passion, experience and skills as we continue to grow at scale.

“This is a hugely exciting time for RAW and with Alexander installed as our Director of Account Management, we will continue to go from strength-to-strength by standing out in a sea of sameness and delivering new and exciting player experiences.”

Alexander Lapinniemi adds: “RAW iGaming is whipping up a storm right now and I am thrilled to be joining the ride. This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA.

“The games really do push boundaries and are proven to hit the mark with players in markets across the world. My job is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.”