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Reflex & Yggdrasil to make anticipated retail debut

Reflex & Yggdrasil to make anticipated retail debut

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Dublin Up DoubleMax, the popular 2022 release from leading studio Reflex Gaming, launched in collaboration with Yggdrasil, is set to make its highly anticipated retail debut in the UK.

Developed by Reflex and released via the YG Masters program, this game marks the first time Yggdrasil has introduced one of its high-performing Game Engagement Mechanics (GEMs) to the land-based sector.

Dublin Up DoubleMax rose to success thanks to its vibrant Irish theme, lucrative bonus features and ‘Pop and Drop’ DoubleMax mechanic.

This release is expected to be the first of many GEMs to make their way into the retail space, with multiple market-leading titles expected to become available in pubs and arcades across the UK.

Mark McGinley, Chief Gaming Officer, says: “This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online and we could not be prouder to introduce Dublin Up DoubleMax in the retail space.”

Mat Ingram, CPO of Reflex Gaming, adds: “Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey.”