Malta-headquartered iGaming supplier and aggregator Relax Gaming has teamed up with global online gambling giant William Hill in a deal that significantly expands its UK presence. In addition to Relax’s own unique games, the deal also makes available iGaming content from all powered by Relax and Silver Bullet platform partners, such as 4ThePlayer, Fantasma Games and Australian games developer, ReelPlay. The alliance will now see the Relax range of titles enhance the William Hill lobby with award winners such as Money Train 2 accessible to players, as well as the popular June release, Top Dawg$.
Commenting on the new deal, Craig Staples, Head of Gaming Content for William Hill said they are delighted to partner with Relax and to offer its own award-winning games in addition to slots from its highly innovative partnership studios. “With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”
Relax Gaming provides its partners with over 2,000 online casino games. The supplier’s content offering comprises a diverse range of titles, from its player-favourite proprietary slots to a vast library of games from cherry-picked third-party studios courtesy of highly fruitful partnership programs.
Explaining the significance of the new agreement for its expansion in the UK, Andrew Crosby, Director of Account Management for Relax Gaming, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.”
Malta-headquartered iGaming supplier and aggregator Relax Gaming has teamed up with global online gambling giant William Hill in a deal that significantly expands its UK presence. In addition to Relax’s own unique games, the deal also makes available iGaming content from all powered by Relax and Silver Bullet platform partners, such as 4ThePlayer, Fantasma Games and Australian games developer, ReelPlay. The alliance will now see the Relax range of titles enhance the William Hill lobby with award winners such as Money Train 2 accessible to players, as well as the popular June release, Top Dawg$.
Commenting on the new deal, Craig Staples, Head of Gaming Content for William Hill said they are delighted to partner with Relax and to offer its own award-winning games in addition to slots from its highly innovative partnership studios. “With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”
Relax Gaming provides its partners with over 2,000 online casino games. The supplier’s content offering comprises a diverse range of titles, from its player-favourite proprietary slots to a vast library of games from cherry-picked third-party studios courtesy of highly fruitful partnership programs.
Explaining the significance of the new agreement for its expansion in the UK, Andrew Crosby, Director of Account Management for Relax Gaming, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.”
