SOFTSWISS has appointed Rhys Hamilton as Head of VIP at Managed Services, responsible for reinforcing the VIP service with cutting-edge analytics and unique segmentation to drive VIP value and retention and maximise revenue growth.
Rhys brings over 18 years of expertise across multiple roles in iGaming companies. Before joining SOFTSWISS, he worked as Head of Casino at League of Entertainment and Head of VIP at Casumo and Hero Gaming.
“I am really excited to bring the heat to SOFTSWISS at a time when the growth of the company is rocketing. Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way”,
Anastasia Vyshinskaia, Head of SOFTSWISS Managed Services, added: “We are confident that Rhys’ extensive expertise will boost SOFTSWISS’ service level in working with the VIP sector and make our communication more personalised. In addition, we are going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue.”
