Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation and protection.
Officially launched in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform.
Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from CPA manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.
From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.
Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity and progressive tech in one world.
Josh Jones, Rise & Hustle Co-founder & CEO, says: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we are building. It will help us build quicker, safer and smarter than anyone else in the space.
“Player security is paramount and backed by sophisticated AI we are in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design but based on player interests.
“Rise Core is more than just a tool; it is our edge in creating player-first experiences for Africa’s mobile-native generation.”
