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RubyPlay strengthens Dutch reach with Play North

RubyPlay strengthens Dutch reach with Play North

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RubyPlay has secured an agreement with Play North to deliver its content to the operator group in the Netherlands.

RubyPlay’s diverse portfolio of games has gone live with Play North’s Dutch-facing casino brand Kansino, including the widely recognised Immortal Ways series. In addition, the studio’s content has been integrated with Play North’s Pikakasino site, under its MGA licence.

The collaboration marks the next phase of RubyPlay’s efforts to extend its presence in the Netherlands, with its games already resonating with players within the regulated market.  

Dr. Eyal Loz, CPO at RubyPlay, says: “Joining forces with Play North is an exciting venture as we continue to strengthen our presence in the Dutch market.

“The Netherlands remains a key territory for us, and we want to ensure more players can gain access to our immersive slot titles. Our collaboration with Play North will enable us to unlock new opportunities for growth.”

Daphne Xerri, CPO at Play North, adds: “Partnering with RubyPlay aligns perfectly with our mission to offer our players the most engaging and immersive gaming content available.

“RubyPlay’s reputation for delivering high-quality games makes us confident that this deal will enhance our offering on both of our casinos.”