Salsa Technology is collaborating with top-tier sports betting provider First sportsbook that will see it fully integrated into the Salsa Omni PAM. Initially, the tie-up will focus on the regulated Peruvian market and the two companies will share more details at the Perú Gaming Show in Lima over June 12th and 13th.
First is a leading B2B sportsbook software company with a solution that supports some of the largest sports betting operators in the world. Partnering with Salsa will enable the business to expand its global reach by entering the regulated Latin American region.
Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, says: “We are excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we are well set to grow the business as regulation progresses.
“By adding First sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”
Tom Light, CEO at First sportsbook, adds: “Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”
