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Salsa unveils Gina Macheri to spearhead LatAm expansion

Salsa unveils Gina Macheri to spearhead LatAm expansion

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Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across LatAm markets.

“I am joining Salsa Technology at the perfect time given the prolific growth of the business, and as LatAm continues to expand thanks to regulation,” says Gina Macheri.

“I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”

Leveraging her impressive background in strategic business development, Gina will play an influential role in striking partnerships. She is attending SAGSE LatAm in Buenos Aires where Salsa will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets.

Besides being personally in charge of increasing Salsa’s footprint in LatAm, Gina will also lead the setting up of a team of to pave the company’s way to new markets such as Africa and Asia, among others.

Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed entities such as Ainsworth Game Technology, JVL Gaming Labs and IGT.

Peter Nolte, founder of Salsa Technology, says: “Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts.”