In response to the increasing competition for players in North America, SBC Summit Americas will focus on innovative marketing strategies and the future of affiliation.
The event aims to provide stakeholders with cutting-edge insights into enhancing player engagement and acquisition through its North America Marketing & Affiliates track.
Scheduled for June 10th, the program will feature industry experts across five panels discussing refined acquisition strategies, improved conversion and sustainable player lifecycles. Attendees will gain knowledge on leveraging AI for deeper player engagement, adapting to evolving advertising regulations, exploring new acquisition channels like TikTok and developing brands that prioritise player retention.
Rasmus Sojmark, Founder & CEO of SBC, emphasises the complexity of modern affiliation, saying: “Affiliates today are having to navigate more channels, platforms and partnership models than ever before. From social media and content to AI and martech, the landscape is becoming increasingly complex.
“This track is about cutting through that complexity and giving delegates clarity on what actually drives growth.”
The event will kick off with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice and Value, delving into the evolution of affiliates from traffic drivers to comprehensive marketing brands. This session will include insights from industry leaders like Brian Christopher (FlipTheSwitch.com), Stuart Simms (FairPlay Sports Media), Manuel Stan (Catena Media) and Zaire Williams (Exclusive). They will discuss how affiliates are strengthening brand identity, personalizing content and engaging audiences to redefine their value to operators.
Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will explore the shift towards content-led brands and community building. Participants such as James White (Hottakes), Caleb Dykema (Vault Sports), Jon Bowden (Playstar) and Bryan Bennett (NorthCo Strategy) will examine the impact of platforms like TikTok, YouTube Shorts, podcasts and live streaming on acquisition and trust-building in a competitive market.
AI, Martech & the Player Journey: Redefining Engagement will focus on the transformative role of AI and machine learning in player connection. Experts such as Vasilii Gamov (Peaky Ads), Jeremy Groves (EvenBet), Dan Morrison (Fast Track) and Adrianna Samuels (STX) will discuss how AI-driven tools and new-generation martech can give operators a competitive advantage, enhance player experience and optimize budgets.
Additional sessions will explore opportunities in emerging markets like Brazil and examine how new martech is being employed by North American affiliates to enhance player engagement and acquisition.
SBC Summit Americas takes place at the Broward County Convention Center, Fort Lauderdale, from June 9th to 11th and hosts 10,000 delegates focused on the US and Latin American betting and gaming markets.
With five stages and two breakout rooms, the Summit will cover a range of topics, including Leadership Strategy, Sports Betting, Casino Operations, Payments & Technology, Regulation & Compliance and Player Protection across both North and Latin American markets, featuring some of the most influential voices in the industry.
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