The upcoming SBC Summit Americas, debuting in Fort Lauderdale this May, will deliver a pan-American educational experience, tailored for companies aiming to deepen market insights or expand their presence in both North and Latin America.
SBC Summit Americas will welcome 10,000 delegates for an in-depth look at key industry sectors, including betting, casino, payments, affiliation and player protection. The agenda features sessions tailored for both US and LatAm-facing brands, as well as insights bridging both regions to foster cross-market knowledge sharing.
Rasmus Sojmark, Founder & CEO of SBC, says: “SBC Summit Americas was designed to unite the entire Americas region so they could learn from one another. Striking the right balance – ensuring equal emphasis on both North and South America while covering broader industry trends – was a key challenge, but one we knew we had to get right.”
The dedicated North America track will explore the future of fantasy sports betting, preparations for the 2026 FIFA World Cup and the potential impacts of sweepstake betting.
Panels will also cover the transformative power of technology, examining its role in modernizing traditional lotteries, leveraging gamification and AI to enhance player loyalty and optimizing omnichannel experiences.
Highlighting the vital role of the indigenous community in North America, the second day of the conference will feature panels on Tribal gaming, delving into the critical relationship between operators and tribes, offering strategies for building mutually beneficial partnerships and examining the success of the ‘hub-and-spoke’ model.
The dedicated Latin America track will cover both emerging opportunities and regulatory challenges. Sessions will analyse key markets, including Peru, Mexico and the Andes, while also addressing complex licensing landscapes.
With Brazil’s regulation now in place, the track will feature Brazil-specific panels to help delegates navigate the evolving framework, foster operator-regulator collaboration and explore technology’s role in player protection.
Additional sessions will offer strategies for building operator-sports organisation partnerships and guidance on consumer rights, ensuring businesses stay compliant and avoid legal pitfalls in an increasingly regulated landscape.
The Payment Expert Summit will explore financial developments and compliance challenges across the Americas, equipping attendees with strategies to ensure seamless transactions and drive customer acquisition. Sessions will cover navigating complex tax structures, enhancing cross-border collaborations and reducing payment decline rates.
The Affiliate Leaders’ Summit will offer key tactics to drive growth in the US and LatAm, effectively leverage big data and navigate marketing regulations. Panels will also provide strategies for enhancing marketing output and integrating technology, essential for any affiliate seeking long-term success in the region.
Sojmark adds: “Unlike the region-specific tracks focused on either LatAm or the US, the Affiliate Leaders and Payment Expert Summits offer a unique mix of perspectives, reflected in both topics and speakers.
“We have built an agenda that delivers value to every attendee, whether they are part of a payments team at a Peruvian operator or a responsible gambling team in Kentucky. This is what makes this event truly stand out.”
Book your tickets for SBC Americas 2025 HERE
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