Latin America represents one of the most commercially compelling yet complex betting and casino markets in the world, combining explosive player demand, mobile-led engagement and vastly different regulatory frameworks from country to country.
SBC Summit Americas will delve into the intricacies of this unique market, highlighting the challenges and opportunities within this diverse region. The event will focus on technology, regulation and market strategies pivotal for success in the fast-evolving Latin American landscape.
On June 11th, 2026, Stage Five will feature the Sports Betting & Casino track. This event will gather operators, suppliers, regulators and tech leaders to discuss how businesses can thrive amidst varying regulatory frameworks and explosive player demand. Key topics will include product design, technology deployment, and strategic market approaches tailored to the unique characteristics of Latin American markets.
Delegates will explore how artificial intelligence is revolutionizing user experiences, driving game success in mobile-first environments and influencing regulatory progress across the continent. The track will also highlight how lottery operators can modernize their offerings to boost player engagement and enhance user satisfaction.
Rasmus Sojmark, Founder & CEO of SBC, says: “As more countries across Latin America embrace a regulated gaming market, success depends on understanding the demands of local players, creating product catalogues that are designed for mobile, and applying technology in a way that enhances trust, safety, and long-term engagement.
“This track examines how operators and suppliers can innovate to create great player experiences and build businesses that work for the diverse markets across Latin America.”
The track will open with a panel titled The LatAm Betting Boom: Technology and the User Experience, focusing on how technology is reshaping player interactions across LatAm. Discussions on AI and machine learning will highlight how these tools help operators understand bettor behaviour and identify market expansion opportunities.
The session The Future of Sports Betting in Latin America will examine the region’s explosive growth in recent years, exploring how regulation, mobile technology, and rising investment are creating new opportunities for operators. The panel will also consider where the strongest commercial openings lie in the region and how operators can position themselves to capture growing player demand.
Mobile-First Design: Games Designed for Being on the Go will examine why mobile optimisation is central to performance in Latin America, and how suppliers are refining gameplay to meet the expectations of players who engage almost entirely on handheld devices.
The session Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will analyse how lotteries are modernising their platforms to allow players to participate in draws via mobile, online, and retail channels. Speakers will unpack how companies can build engaging experiences for players by adding instant games alongside draw products to keep play varied and enjoyable.
Expert speakers confirmed to appear across the track include Marcos Bonetti (Appuesta), Ximena Martinez (WPlay), Emilia Perez (Rush Street Interactive), Andrea Rossi (Betsson Group) and Pablo Viana Ruiz de Aguirre (RETAbet)
The Latin America Sports Betting and Casino track is one of several tracks dedicated to navigating the region’s market. Other useful tracks for delegates include Payments & Tech, Regulation & Compliance, Leaders, and Player Protection.
Secure your spot at SBC Summit Americas with an exclusive Early Bird VIP Pass for just $400 (a saving of $300) for a limited time only. You gain access to the full conference agenda, show floor and evening networking events, as well as complimentary food at our Food Festival.
Expo+ Passes available for just $95.
Expo-Only Passes are FREE, providing access to the show floor only, but the ideal option for teams on a budget and those curious to learn more about the industry.
Operators and Affiliates can apply for a complimentary FREE PASS
All the details on SBC Summit Americas ticket options can be found HERE
