SEO remains a critical revenue driver, but the rise of AI and evolving search behaviour are making visibility more elusive. SBC Summit Malta will tackle these challenges with panels and workshops focused on the future of SEO, helping attendees remain competitive.
The 2026 edition of the event runs from April 28th to 30th, at the InterContinental, bringing together 6,000 industry stakeholders. Spanning two conference days, the programme opens with panel sessions on day one before shifting to hands-on workshops on day two, allowing delegates to explore the same topics in greater depth.
Rasmus Sojmark, Founder & CEO of SBC, says: “Too many in the industry still treat SEO as a marketing add-on, when it can directly impact revenue if it’s neglected or done poorly.
“This is why we are bringing in the experts to expose the real risks and show iGaming businesses how to rank sustainably.”
The first day features Ivana Flynn, Head of SEO & Strategy at online.casino, hosting a three-part SEO Trilogy. These sessions will address key factors influencing search in 2026, from defending against negative SEO to navigating black hat tactics. Attendees will gain practical insights into current ranking strategies:
- Negative SEO on the Rise, featuring Maria Sayapina (Find.co) and Sean Bianco (Gain Changer)
- Black Hat SEO – What’s Working, What’s Risky and What Still Pays, featuring Conrad Bugeja (LiveScore Group) and Mile Davchevski (Rhino Entertainment)
- Ask Me Anything, featuring Daniel Lux (SEO Strategist) and Alan Cladx (AquaPony)
Day two focuses on practical application with hands-on SEO workshops. Daniel Lux will dissect black hat tactics in Inside Black-Hat SEO: How It’s Done (and How Safe It Really Is), equipping attendees with frameworks to identify harmful practices.
As AI reshapes search behaviour, Alan Cladx will explore its impact in AI Manipulation: How Machines Are Rewriting the SERPs, while Victoria Olsina will demonstrate AI-driven content production in Scaling High Volume Content Operations with AI Automation.
The SEO program at SBC Summit Malta 2026 offers a blend of strategic insights and practical skills, ensuring attendees leave equipped to protect their rankings and thrive in an AI-driven search environment.
Secure your spot at SBC Summit Malta with an exclusive VIP Event Pass. Priced at €600, you gain access to everything SBC Summit Malta has to offer, including three days of networking, conference and exhibition.
An Expo+ Pass is available for just €150.
Operators and Affiliates can apply for a complimentary FREE PASS
All the details on SBC Summit Malta ticket options can be found HERE
