SBC Summit Malta is expanding its educational programme to include in-depth explorations of sports betting, payments and other key topics, ensuring a comprehensive reflection of the challenges and opportunities shaping the European betting and gaming industry.
The rebranded SBC Summit Malta will now also feature dedicated tracks on a broader range of topics, ensuring the event caters to every professional in the industry.
Taking place over June 10th to 12th, at the Intercontinental Hotel in Saint Julian’s, the event will bring together 5,500 industry professionals from Malta and other key European markets.
Rasmus Sojmark, Founder & CEO of SBC, says: “With the transition to SBC Summit Malta, we have significantly expanded the scope of the conference agenda, ensuring that professionals across all industry verticals can find what they are looking for at the event.”
Technology takes centre stage, with AI emerging as a crucial theme on this year’s agenda. Sessions will explore how AI-driven systems like ChatGPT and Bard can be optimised to enhance SEO performance, delve into AI’s role in diversifying marketing channels and improving HR initiatives, and showcase how AI tools can craft innovative, engaging and tailored marketing campaigns.
Regulation will also be a key focus, with a variety of panels breaking down the regulatory frameworks of key European markets. Experts will lead discussions covering Italy’s new licencing landscape, strategies for navigating Germany’s strict framework and the implications of the UKGC’s proposed operator levy. Panels will also tackle the complexities of navigating black, grey and regulated European markets.
SBC Summit Malta will also place a strong emphasis on interactive learning, with a series of workshops addressing some of the most significant challenges. These will address topics such as combatting bonus abuse, understanding the latest trends in game design and strategies for acquiring, retaining and growing VIP audiences.
The SEO Trilogy, back by popular demand, following standout performances in 2023 and 2024, will provide an outlook on the latest SEO trends and strategies, delving into the rise of Black Hat tactics, safeguarding brands from negative SEO attacks, aligning affiliate content with evolving AI behaviours and optimising multichannel marketing efforts.
Panels on player protection will put player welfare at the centre of the conversation, with delegates exploring developments in fraud prevention technologies, strategies to combat bonus abuse and ways to enhance customer services to identify problem gambling.
With this expanded scope and six dedicated educational tracks covering Casino, Regulation, Affiliation, Sports Betting, Payments and Marketing, alongside a dedicated workshop space, SBC Summit Malta will be the ‘must-attend’ event for industry professionals looking to stay ahead in the evolving European betting and gaming landscape.
Early Bird Tickets give you access to three days of networking, exhibition and conference content for the discounted price of €400 (saving €200) and these can be purchased HERE
Operators and Affiliates can apply for complimentary FREE passes, and please remember to quote Promo Code GGNPARTNERVIP at the checkout.
