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SCCG and Odds AI announce strategic business development partnership for North America

SCCG and Odds AI announce strategic business development partnership for North America


The CEO and founder of SCCG Management, Stephen Crystal has announced a partnership with the Sydney, Australia-based company, Odds AI, to provide investment, business development and strategic advisory services to grow the company within the North American sports wagering markets.

Stephen Crystal said of the partnership, “The need for powerful, accurate and scalable automation in sports wagering operations will be the central tool enabling micro markets and in play betting, in a risk-managed, cost-effective manner. AI and machine learning are the means by which we will achieve the high value growth consumers will demand from the sports wagering industry in the years soon to come.”

Jack Atkinson, CEO of Odds AI stated, “Odds AI is delighted to be partnering with SCCG. Scaling our current offering and distributing our imminent product roadmap is our major focus and clearly SCCG’s expertise in accelerating and facilitating business development progress will help us grow rapidly and substantially increase revenues. North America is a critical part of our expansion plan which makes SCCG’s value-add even more significant when we look to expand beyond European football and into clever micro markets for US sports. SCCG helping fuel Odds AI’s growth is an exciting and important step in advance of our Series A round.”

Odds AI has been able to establish a sophisticated and cutting-edge odds-making process, using advanced Machine Learning, producing provably accurate micro markets which are primed for integration into some of the world’s most high-profile sportsbooks. Odds AI’s bench strength in project management, marketing, machine learning, mathematics, data analytics and back-end technology ensures the ability to scale Odds AI’s offerings in terms of its unique betting markets, as well as the sports and leagues covered.