SCCG Management has partnered with ScratchOdds to revolutionise player engagement in the global lottery industry. The collaboration aims to bring a modern, personalised experience to the lottery sector, leveraging ScratchOdds’ innovative platform and SCCG’s extensive network.
ScratchOdds is a mobile-first lottery platform that transforms how players engage with lotteries. By providing real-time odds data and a personalised gaming experience, ScratchOdds allows players to select games that align with their goals and budgets. This strategy enhances player engagement and retention, offering a modern approach to lottery gaming that has been largely absent in the industry.
The platform aggregates daily prize-inventory data from over 41 US states, recalculating odds for each active game. This transparency allows players to make informed decisions rather than buying tickets blindly.
With features that convert 14.9% of iOS installs into paying subscribers and a high user rating, ScratchOdds is poised for expansion into B2B licensing and white-label partnerships.
Lottery remains the largest gaming vertical in the US, generating over $100bn annually. Despite this, it has seen less technological innovation compared to sectors like sports betting and iGaming. State lottery commissions are increasingly looking for digital tools to engage younger demographics and modernize their offerings.
Stephen Crystal, Founder & CEO of SCCG Management, says: “Lottery is the largest gaming vertical in America. ScratchOdds has built something genuinely new: a real-time analytics layer for scratch-off games that consumers actually use.”
Alex Wolf, CEO of ScratchOdds, adds, “Lottery is one of the largest and least-modernised categories in gaming. The opportunity isn’t simply better data, it’s a better, more transparent experience for players.”
The partnership will connect ScratchOdds to state lottery commissions, iLottery operators and affiliate networks, focusing on enhancing player experiences and engagement through modern technology.
