Specialist management consultancy SCCG Management is to provide business development services for the Geentube subsidiary, BlueBat Games, as it enters the US white label market.
Greentube is itself the interactive division of Novomatic, and BlueBat Games is its creator of Greentube Pro, a white label social casino solution for land-based casinos. With Greentube Pro, casinos can reach their players beyond the casino doors, allowing them to interact with their brand from home, find hours of entertainment with the highest quality social gaming content and earn real-life rewards.
Social casino gaming is seen as the future of retention marketing, keeping active players engaged in casino brands at any time and on any device. Social casinos leverage the power of social networks, engaging players in ways that real money online casinos cannot. Moreover, friends of players can be reached and marketed to. Casinos that use Greentube Pro have access to Greentube’s extensive library of games and a number of features, such as direct-to-player marketing created to draw players back to the casino floor.
Stephen Crystal, Founder & CEO of SCCG Management, said: “Speaking as an owner, operator and advisor to client partners worldwide, with massive investments in brick-and-mortar casino operations, Greentube Pro is a perfect solution for land-based casino operators to deploy a bespoke online social casino for their customers, branded as the casino they are already both familiar with and love.”
Miruna Bicoli, Chief Operating Officer of BlueBat Games, added: “We are beyond excited to partner with SCCG Management. Their knowledge and expertise will propel our Greentube Pro platform to new heights. Our team has been focusing on perfecting the platform to cater for the real casino player and increase the revenue from the social casino platform in a steady and substantial way. We are looking forward to introducing this to more and more land-based casino operators.”