With gambling regulation across North America continuing to evolve at different speeds and prediction markets, sweepstakes casinos, AI and digital payments all reshaping the gaming landscape, the one feature that SiGMA North America will unquestionably deliver is perfect timing.
Eman Pulis, Founder of SiGMA World, explains the significance of the event’s Mexico debut, the importance of its timing and its location, and why those with current of future interests in the Americas should attend.
Regulation at an uneven pace
“Regulation is one of the most important and most complex issues facing the North American gaming industry, particularly because every market is developing at its own pace.
“With this in mind, the primary focus at SiGMA North America is on bringing the right people into the conversation so that delegates can hear directly from those who are shaping and navigating the regulatory landscape.
“We are delighted to be hosting AEIJA’s AGM on the eve of our opening day. Supported by UNICO.IO, the AGM brings senior stakeholders from across the regulated gaming sector together for high-level discussion on the evolution of Mexico’s gaming market, regulatory developments and emerging opportunities.
“We are also making a very conscious effort to focus on actionable insights. On Day 2, we are hosting a panel on Gaming & Economic Growth, bringing regulators and policymakers together for a practical discussion that examines everything from how regulatory choices can affect the job market, local investment and tax revenue, to gains that extend beyond operators and into the wider public.
“And later that afternoon, a candid debate is set to put regulators in the hot seat, where they will address the industry’s toughest feedback directly.”
The convergence opportunity
Addressing the rapid proliferation of prediction markets, sweepstakes casinos, AI and digital payments, Pulis is particularly fascinated by the fact that each of these developments is breaking new ground in its own right.
“Together, they are challenging traditional ideas around how gaming products are created, distributed, regulated, marketed and experienced by consumers.”
However, he does not believe that these trends should be viewed in isolation.
“The real opportunity lies in how they converge,” he says. “For example, AI improving the customer experience, tackling fraud and making gambling safer, digital payments making transactions frictionless and emerging gaming models such as prediction markets and sweepstakes creating new forms of engagement that reach new audiences.
“This convergence is something we capitalise on at our events, with a broad range of verticals at play under one roof, giving industry leaders the opportunity to share what is working in real-world applications.”
The second day will see panels that attempt to address these very issues, with a discussion on the future of AI personalisation in predictive play and an intriguing fireside with Global Gambling News correspondent, Stephen Crystal, looking at who is set to win the next betting interface – sportsbooks, prediction markets or AI-powered platforms?
Eman Pulis says that “the companies and leaders that understand how these forces connect, and how to innovate responsibly within that environment, will be best positioned to shape the next chapter of the industry.”
Why you should attend
Wrapping up what is a typically refreshing exchange, we leave Eman to summarise why an industry executive with only the budget to attend one North American gaming conference in a year, should choose SiGMA North America?
“What differentiates us is the breadth and diversity of the community we bring together,” he says.
“You will find operators, affiliates, suppliers, technology providers, investors, regulators and industry leaders from across North America and, equally importantly, from around the world.
“This is a place where the global gaming ecosystem comes together, giving attendees the opportunity to not only understand the North American market, but also see where the wider international industry is heading.
“Of course, we have an excellent conference programme and a strong exhibition floor, with insights from leading voices and opportunities to discover the latest products and technologies, but we also put a huge emphasis on networking and creating the right environment for meaningful business relationships. It is a unique formula we have not seen elsewhere.
“Our networking programme extends well beyond the Expo and Conference. From the prestigious SiGMA North America Awards, Charity Auction and Golf Tournament to the Affiliate Retreat in Cancun, we create multiple opportunities for people to connect outside of the formality of a business setting.
“If you only have one event in your calendar, SiGMA North America delivers real, lasting ROI.”
Much to see down Mexico way
SiGMA North America 2026 promises to transform Mexico City into a key destination for gaming and technology professionals across the Americas. Scheduled from September 1st to 3rd at Centro Banamex, the event is set to attract 4,000 delegates, 1,000 operators, 150 speakers and over 200 exhibitors and sponsors.
Making its debut in Mexico City, SiGMA North America 2026 complements the BiS SiGMA South America event in Brazil, strategically targeting the North American and Spanish-speaking markets. By scheduling these events five months apart, SiGMA enables participants to engage effectively with both regions, fostering cross-border collaborations.
Register for SiGMA North America 2026 HERE
As more details about panels, speakers, and activities are revealed, one thing is clear: Mexico City is set to become the industry’s new September destination.
