This latest addition to the Digitain Group of Companies, Sport Generate, will be focused on delivering market leading live sports, esports, virtuals and Oddsfeed products. Simon Westbury brings a wealth of experience and knowledge to his key new role, having previously held the position of Chief Business Officer at Digitain.
He will be responsible for driving the strategic direction of Sport Generate, working closely with the management teams to continue the development of innovative and cutting-edge products, and expanding the reach and impact of Sport Generate in the global marketplace.
“I am honoured to be given the opportunity to lead Sport Generate at such an exciting time in the industry,” said Westbury.
“Sport Generate’s table football, table tennis, esports and virtual sports have a reputation for excellence and innovation, and I am looking forward to working with the talented teams to continue that legacy and make a real impact in the industry. I also thank for Mr. Vardanyan for the trust and faith he has put in me in appointing me to this role.”
Vardges Vardanyan, founder of Digitain and Sport Generate, added: “We are thrilled to have Simon Westbury in his new position, and we know that he will bring Sport Generate to new heights with his leadership and expertise.”
