Leader in micro-betting products, Simplebet, has joined the International Betting Integrity Association (IBIA). The US-based company provides B2B services across the burgeoning US market, covering NFL, MLB, NBA, college football and basketball, reinforces IBIA’s growing foothold across the North American region.
Simplebet joins over 45 companies and 125 leading sports betting brands in IBIA, accounting for over $137bn in global betting handle per annum and nearly 50% of all regulated commercial betting activity.
Melissa Davis, EVP of Business Affairs and General Counsel at Simplebet, says: “Integrity and trust are non-negotiable at Simplebet, so we are excited to be partnering with the IBIA, who are the world’s leading independent integrity monitor. Pooling our resources will help maintain fair play in sport, negate corruption in sports betting and ensure our partners and their customers can enjoy peace of mind when it comes to wagering.”
Khalid Ali, CEO of IBIA, adds: “I am very pleased to welcome Simplebet to IBIA; its membership highlights the operator’s commitment to protecting the integrity of betting and related sporting events. Simplebet brings a distinctive approach and product range that marries well with our existing members and continues IBIA’s expansion across the growing US regulated sports betting market.”