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Simplebet sees substantial engagement in lead-up to Super Bowl LVII

Simplebet sees substantial engagement in lead-up to Super Bowl LVII

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Global technology leader in micro-betting products, Simplebet, has enjoyed significant success throughout the first three rounds of the NFL Playoffs with some of its ‘niche’ markets focused on individual and team outcomes, headlined by the ‘Who will score a touchdown on this drive?’ bet.

The market, which offers nine selections to bettors, received $1.5m in handle across the first three rounds of the playoffs that saw 65 touchdowns scored across the 12 games, with 26% of bettors who bet on Simplebet’s partner operators placing at least one bet on this market in the Divisional and Conference Championship rounds.

Other drive-focused markets that experienced success over the course of the first three rounds included Simplebet’s one-of-a-kind ‘Script’ market, where players can not only predict whether a play will be a run or pass but can also predict if the play will result in a first down or not. This market took $1.3m in handle across all operators throughout the playoffs.

Simplebet’s Chris Beviliacqua says: “January has been a banner month for Simplebet, with the College Football National Championship Game starting things off strong. The NFL Playoffs got off to a bang with Super Wildcard Weekend and the momentum really carried through the following two rounds.

“The AFC Championship game saw Super Bowl-esque numbers. We saw an incredible amount of action on our highly detailed markets.

“The amount of traffic we saw on key markets from major partners such as Caesars and bet365 proves the appetite is there for micro-betting and instant gratification, and we can’t wait to see what the Super Bowl has in store for us.”

Simplebet has developed a suite of micro-betting products for the NFL, NBA, MLB, college football and, most recently, college basketball. The company enables operators, media companies and technology companies to enhance live sports by offering engaging experiences in real-time with its proprietary automated operations platform.