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SIS and Kiron strike deal for new Numbers channel in Africa

SIS and Kiron strike deal for new Numbers channel in Africa

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Sports Information Services (SIS) has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa.

The agreement will see SIS leveraging Kiron’s expertise and insight across the burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profile of both companies’ high-quality, enhanced Numbers content.

African operators and players will have greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high-margin 39’s draw that features high-frequency, live draws every five minutes. The company’s Numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes.

This agreement is the latest in a string of commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence across the potential-rich regulated markets.

Joe Andrews, Head of Sales for Africa at SIS, says: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there.

“Kiron’s heritage across the continent provides us with a hugely valuable advantage in developing and launching this new channel, which will be a significant boost to our commercial ambitions in the region.”

Steven Spartinos, Co-CEO of Kiron Interactive, adds: “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key.

“While we operate globally, Africa is where our roots lie and, as such, we offer unrivalled insight into the many diverse markets here. We are delighted to work with SIS and look forward to bringing the combination of our respective revenue-boosting content to an even wider audience.”