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SIS promotes Conall McSorley

SIS promotes Conall McSorley

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Leading multi-channel supplier of 24/7 live betting services, SIS (Sports Information Services) has promoted Conall McSorley to Head of International Horse Racing.

SIS has partnered with 150 tracks in 16 countries to distribute over 30,000 horse races annually. This includes high-class racing action from the UK and Ireland, UAE (Meydan and Jebel Ali), Saudi Arabia, the US, Latin America and across Europe, delivered to over 400 operators globally. Experienced industry figure McSorley will oversee this global content proposition.

Previously Commercial Manager for the UK & Europe for SIS, McSorley’s two decades in sports betting have seen him work as Head of Business Development at financial spread betting company WorldSpreads, Commercial Director at Metric Gaming and, more recently, Business Development Director at B2B tech supplier GBE Technologies.

Conleth Byrne, Product Director at SIS, said: “The ever-increasing scope of our round-the-clock horse racing product is testament to the hard work of the delivery teams at SIS, as well as the clear desire from operators for a seamless end-to-end solution that includes streamed pictures, a complete data feed, commentary, graphics with betting triggers and an extensive range of prices and derivative markets. Conall’s vast industry experience means he is the perfect candidate for a role that requires knowledge, expertise and regulatory and commercial acumen.”

Conall McSorley added: “Since joining SIS earlier this year, I have been impressed by both the scope of the 24/7 horse racing offering and the clear value that it presents to operators worldwide. Our live betting content provides a constant stream of regular betting opportunities, and the continued increase in customers – especially in international territories – speaks to the strong revenue potential of a product I am keen to evolve even further.”