The rapper, actor and entrepreneur, Snoop Dogg, will join the Board of esports organisation FaZe Clan when the company goes public in the US later this year. Prior to that, he will join the business as a content creator and a member of the FaZe clan talent network.
Snoop will reportedly co-create content, participate in business initiatives and launch merchandise with FaZe Clan and in addition to joining the Board, will also work with FaZe Clan on a community outreach programme centred on activities that support youth. A key facilitator for the partnership was Cordell Broadus, Snoop Dogg’s son, who helped broker this exciting agreement.
Snoop Dogg commented: “It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors. The youth identify with their brand and that is something my son Cordell knew, which is why he brought us together.”
Kai Henry, Chief Strategy Officer at FaZe Clan also suggested that Snoop Dogg and the organisation will also create content together in the metaverse, adding: “The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid and first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming.”
