Having recently announced the acquisition of a stake in Ously Games, the German provider of the fastest-growing European social casino, SpinArena.net, SOFTSWISS has analysed the data of around 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
Who is a social casino player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Naturally, the majority of SpinArena players are from Germany. The UK takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When do people play in social casinos?
The average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours. The largest number of players is registered from 4pm to 9pm, while the fewest is from 2am to 5am. The activity is almost three times higher in the evenings than at night.
Players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active day of the week is only around 10%.
Regarding retention rate, SpinArena.net can boast intriguing figures. Almost 40% of players are active on the first day after installing the application, while by the 30th day, this figure is 14%.
Most popular social casino games
SpinArena.net is the largest European social casino by the number of slot games, with a collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
At SpinArena.net, the top five most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Jochen Martinez, founder of Ously Games, says: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience.
“Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, adds: “Social casinos are part of a trend in global entertainment, where player behaviour coincides with those in traditional online casino gaming.
“Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS has partnered with Ously Games to present a new B2B software product, a comprehensive platform for social casinos.”
