Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit, displaying its iGaming platform, turnkey solutions and MEGA, the data-led retention suite designed for casino and sportsbook brands. Across the three days, the team will demonstrate MEGA through bookable workshops, lead the Gamification Academy by Soft2Bet as part of the Tech Academies programme and support founders at SBC First Pitch.
Backing SBC’s flagship Legends Charity Game
On September 15th, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game at Sporting CP’s Estadio Jose Alvalade in Lisbon. Portugal Legends versus World Legends brings together Portuguese and international footballing greats with the aim of raising €1,000,000 for humanitarian causes.
Rasmus Sojmark says: “Soft2Bet has been a strong partner of SBC’s events from the early days, and it is fantastic to see them take it to another level in 2025.
“We have a number of new initiatives this year at the SBC Summit and Soft2Bet’s support has helped us to develop the Tech Academies programme and push forward with the Legends Charity Game.”
Gamification Academy powered by Soft2Bet
For the first time, SBC will launch the Operators Academy, focused on AI, Marketing, Web 3.0 & Blockchain and Gamification. The Gamification Academy by Soft2Bet features a keynote by CPO, Yoel Zuckerberg, Introduction to Gamification & Player Engagement and the panel Why Personalisation is the Key to Retention will be moderated by CBDO, Martin Collins.
A further panel, The Five Steps of Gamification, features Yoel Zuckerberg, Alon Eshed (Head of Sales) and other senior representatives sharing practical strategies on personalising player experiences, integrating gamification into products and measuring performance. The Academy will equip operators with clear, actionable insights to boost engagement, retention and revenue, providing them with a competitive edge.
Yoel Zuckerberg says: “Brands want retention they can prove, and in Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalised missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration. MEGA outcome
Throughout the Summit, Soft2Bet will host bookable MEGA workshops at Stand C160, featuring 30-minute one-on-one sessions hosted by Alon Eshed, with presenters Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager). Each session will demonstrate how to configure missions and challenges to align with brand goals, monitor uplift through live reporting and control bonus spend via a single integration.
Workshop slots are limited and can be reserved HERE
Soft2Bet Invest: Developing the industry through innovation
Supporting early‑stage teams is vital to the industry’s progress. Soft2Bet founded Soft2Bet Invest in 2024 to support iGaming and casual gaming entrepreneurs with capital and hands-on business support, focusing on areas such as AI, behavioural-UX analytics and scalable gaming technology.
Last year in Lisbon, Soft2Bet participated in the SBC First Pitch judging panel and this year, the commitment grows as Soft2Bet Invest presents the competition on September 18th, with a start-up prize package worth over €90,000.
The goal is straightforward: to help talented founders introduce new approaches and fresh thinking to a rapidly growing industry.
