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Soft2Bet welcomes Martin Collins as Chief Business Development Officer

Soft2Bet welcomes Martin Collins as Chief Business Development Officer

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The PAM, casino and sportsbook solutions provider, Soft2Bet, has announced the appointment of Martin Collins to the pivotal role of Chief Business Development Officer (CBDO).

Martin brings two decades in the digital markets, most notably as the Director of Sales & Business Development at Gaming Innovation Group (GiG), where he and his team secured an impressive 21 Platform deals in just one year.

At Soft2Bet, his expertise will be invaluable in enhancing the company’s innovation course. With his guidance, Soft2Bet is poised for continued growth and leadership in the B2B market.

Martin Collins says: “The worldwide platform, casino and sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right tech solutions to bring value to operators, accelerating their growth.

“Soft2bet continues to  invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering.

“Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to major operators in the market, consistently working with their customers to help them achieve their goals.”

Uri Poliavich, Soft2Bet’s CEO, adds: “We are very happy to welcome Martin to Soft2Bet and look forward to his vast experience and deep knowledge of our sector taking us to the next level.”