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Soft2Bet wins In-House Innovation of Year at EGR Nordics

Soft2Bet wins In-House Innovation of Year at EGR Nordics

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Soft2Bet’s dedication to innovation and technical excellence was recognised by industry peers as the company won the In-House Innovation of the Year category at this year’s prestigious EGR Nordics Awards.

The Nordic markets are among the most competitive in the world and Soft2Bet is delighted to have won this prize thanks to Motivational Engineering Gaming Application (MEGA), its industry-leading and newly-redesigned gamification system, unveiled at ICE London.

MEGA has produced significant returns since it launched its Betinia brand in Sweden and Denmark, and the award is recognition of the growth it has generated thanks to features that drive player engagement through gamification and social gameplay.

Betinia has grown to become one of the leading online gambling brands in the region and Soft2Bet has also been developing the platform in close collaboration with its partners to enable them to benefit from this best-in-class B2B solution.

Oksana Tsyhankova, CMO at Soft2Bet, says: “Winning the In-house Innovation of the Year category at the EGR Nordics Awards is recognition of Soft2Bet’s unique approach to developing highly creative gaming experiences that drive revenues through gameplay and product quality.

“As a group Soft2Bet is delighted with the win and looks forward to more growth with its partners across regulated markets worldwide.”