With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, have announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Launched in 2024, Tooniebet is part of Soft2Bet, one of the fastest growing iGaming turnkey solutions providers with brands around the world with a portfolio of 19 global licenses, including Ontario.
Highlights of the Ottawa Senators and ToonieBet partnership will include in-arena & television broadcast branding, in-rink board signage for home games, virtual slot signage for various games, digital inventory throughout the Ottawa Senators site on NHL.com, and direct fan engagement with social contests and promotions hosted on Senators’ digital platforms.
Martin Ballard, VP Corporate Partnerships, Ottawa Senators says: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators.
“Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, CMO at Soft2Bet, adds: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario.
“In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which truly sets ToonieBet apart.”
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market.
