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SOFTSWISS and KA Gaming go fishing in LatAm 

SOFTSWISS and KA Gaming go fishing in LatAm 

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According to research conducted by SOFTSWISS and game provider KA Gaming, ‘fish’ games are gaining traction in Latin America, with the average number of ‘fish’ spins exceeding 8.5m per month in Argentina alone.

Fish games are RNG shooting games based on fishing concepts, with players using virtual fishing nets or guns to catch fish or other aquatic creatures. Originally from Asia, these games have earned popularity due to easy-to-learn gameplay, colourful graphics and high payouts.

Mei Tu, Director of Sales & Marketing at KA Gaming, says: “It took Argentina about 12 months to show the results some Asian countries had been chasing for years, and now the LatAm fish game leader accounts for the equivalent of one-third of the all-Asian statistics. Moreover, the concept is now rapidly spreading in Brazil Chile, and Peru.”

Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, adds that the ability to place small bets and still win is a major factor boosting the interest in fish games in LatAm.

“Players in this region prefer making small but regular bets, which sets them apart from players in other regions. Fish games offer high odds of winning at small bet amounts, which makes them even more attractive. And since the local audience prefers betting on the go, the fact that most fish games are mobile-friendly helps them score additional points.”

Mr Penkov also adds that by partnering with game providers, aggregation platforms become able to quickly respond to operator demands and add in-demand content to their portfolios. This joint research of the local market needs for various games conducted by the SOFTSWISS Game Aggregator and KA Gaming is a result of such a partnership.

The SOFTSWISS content hub offers around 40 fish games, most of which are developed by KA Gaming and available via API.