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SOFTSWISS exclusive partner to Fire & Ice 20th Anniversary

SOFTSWISS exclusive partner to Fire & Ice 20th Anniversary

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In an exclusive partnership, SOFTSWISS has become part of one of the brightest events in the iGaming community, Fire & Ice 2023.

The company will gather friends, partners and guests at the iconic Troxy Music Hall in East London, to celebrate the 20th anniversary of this legendary iGaming journey on Wednesday February 8th, the same week as ICE London and iGB Affiliate London.

Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.

SOFTSWISS is honoured to become an exclusive partner for these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry.

Valentina Bagniya, CMO at SOFTSWISS, comments: “We are inspired to be part of this celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it is time to bring the heat to London!”

Michael Caselli, organiser and co-host of Fire & Ice 2023, adds: “We are so thankful to SOFTSWISS for supporting what will be by far our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken.

“You will find yourselves sitting next to those industry grandees you have seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”