As part of SOFTSWISS Managed Services, the Player Reactivation team deals with players who display a decrease or lack of gaming activity. According to the team’s performance report, 2022 saw the number of reactivated players increase 2.2x, while total deposits grew 5.5x against 2021.
In 2022 the Player Reactivation team worked with online casinos whose annual GGR ranged from €100,000 up to €3.5m. 2022 showed that a total of 13,300 dormant players returned, making €9.58m in deposits.
To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.
The data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities than the crypto audience. One of the latest trends is personalised bonuses, where the offer is based on a player’s interest and activity level.
Benjamin Umpleby, founder of Casitsu Casino, comments: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date.
“There are two things that no casino can survive without, volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”
Danila Novitsky, Player Reactivation Team Lead, adds: “In 2022, the number of our clients increased 2.4x. In this regard, we have strengthened the team with new employees and introduced new types of reactivation, working with large balances and supporting players with failed deposits.
“This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
