SOFTSWISS is simplifying the process of managing websites launched on its sportsbook platform by implementing a new content management system. The CMS, developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation.
Changes that previously required frontend developer work, now take a matter of seconds. An operator can now add or modify any content on their sports betting website easily and quickly via a convenient CMS tool. The wide range of functions now includes changing the information about licences and setting up live chats, prompt localisation, strengthening of SEO promotion, user profile customisation, header, left sidebar, footer and contacts forms as well as many other useful features.
The CMS will soon be updated with functionality for setting up and managing website banners, enabling operators to target banners to the particular player audience, event, country or any other characteristics relevant to their brand.
“Our main task now is to make the Sportsbook the most flexible solution for online betting. Launching the CMS is another logical step towards this goal. This is not the last technical update for the near future. We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition”, notes Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.