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SOFTSWISS Sportsbook launches multi-brand back office

SOFTSWISS Sportsbook launches multi-brand back office

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The SOFTSWISS Sportsbook has announced a further enhancing of its client the capabilities, in the form of an upgrade to its back-office systems, enabling operators to manage the betting process more effectively, as well as centralising the collection of results from different projects.

New highlights include full real-time statistics, rich bonus customisation opportunities and multi-brand management. All clients now receive detailed statistics in real-time based on key performance indicators, be it related to an event, sport, market or another characteristic.

The user-friendly system also provides a range of opportunities for customising bonuses for different audiences or events. This not only includes convenient configuration but also the automatic generation of banners, rules and messaging for players.

Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner, comments: “We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyse the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players.”